Marketing Plans

Grow your fresh produce brand with shoppers and retailers. Harvest Joy creates and executes Marketing Plans that generate sales during seasonal pushes. Each campaign plan focuses on your brand messaging to trade or consumers. Take advantage of the creativity that Harvest Joy brings in these promotional assets:

Retail Promotions

Results: Developed produce manager merchandising contest for a Southern California Retailer resulting in 127% tonnage lift, 35% case per store per week lift, 6.1% category lift in retail sales.

• Social Media

• Website Landing Page

• Email Newsletter Design

  • Results:

    • Created and executed consumer marketing campaigns which acquired 16,885 new e-newsletter contacts in one year.

    • Created and distributed monthly e-newsletters featuring crop updates to retailers.

• Tradeshow Messaging

Example here.

Trade Publication Advertising

Results: Planned and execute trade advertising campaigns within fresh produce at The Packer, Produce News, ANUK, The Snack, and Viva Fresh.

Consumer Advertising

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