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Alexandra Rae’s energy and passion for agriculture has landed her on local television and Google’s “Where There’s Help, There’s Hope” on behalf of fresh produce brands as well as in several fresh produce industry publications. Her field and product photography has also been featured on dozens of fresh produce brands’ marketing materials, including Bako Sweet where she is currently the marketing manager. Alexandra’s propensity to capture the beauty and vastness of American farming through photography and interview-style videos has won the hearts of people on Instagram and TikTok - most of whom are Millennials seeking to understand where their food comes from.

The Packer

Social media matters: Get influenced

“We’re essentially talking to ourselves, so if your content is not going to intrigue you to go buy a product, it likely isn't going to work with your audience either,” said Alexandra Molumby, marketing director of Bako Sweet and a produce-advocate influencer under the handle “Harvest Joy,” which has more than 15,000 TikTok followers.

Molumby and two other influential marketers shared their latest learnings and tips in a panel discussion at the International Fresh Produce Association’s Global Produce & Floral Show.

Homes & Gardens

How long does a carved or uncarved pumpkin last?

These are the timings you need to know about this fall – and the tips experts use to preserve the fruit around Halloween. Before cutting, Alexandra Rae Molumby, the founder of Harvest Joy, recommends cleaning the fruit with soap and water and using a veggie brush to clean off any dirt. 

'As soon as you cut into the pumpkin, it speeds up the decomposing process. Cleaning it cuts down on the number of bacteria that eventually lead to molding,' Alexandra says.

AndNowUKnow

The Inaugural Organic Produce Summit Ambassador Committee Supports Organic Category Value

Alexandra is invited to join the Organic Produce Summit Ambassador Committee. The goal of the Organic Produce Summit Ambassador Committee is to further define and develop the OPS experience for grocery retailers and producers by planning and facilitating existing and new educational and networking events at OPS.

Have A Plant® Ambassador

Harvest Joy Selected as a Have A Plant Ambassador

Introducing the Produce For Better Health Foundation (PBH) 2022-2023 Have A Plant® Ambassadors! This year’s group of nearly 60 Ambassadors is the largest to-date, featuring retail registered dietitians, culinary and foodservice leaders, and lifestyle, nutrition & agriculture professionals. PBH will be featuring content from these all-star Ambassadors throughout the year to help inspire millions of Americans to eat more #fruits and #veggies for happier, healthier lives.

The Produce Industry Podcast

Alexandra chats with Patrick on the latest episode of The Produce Industry Podcast to talk about the big role that sweet potatoes play into Thanksgiving.

Shoppers want products that offer both freshness and convenience. Something quick and easy that tastes good and Bako Sweet offers a variety of convenient options, like their new organic steam bags!

The Produce Industry Podcast episodes feature produce industry professionals from a bunch of different agriculture companies. Each talk about fresh produce and topics range from marketing to growing and exporting.

Tap Into Traditions Podcast

Tap Into Traditions features Harvest Joy in episode 7 of their podcast. Alexandra Rae talks about how she advocates for the fresh produce industry and her journey to get there.

Rae has a wonderful story and she is a great personality. We chat about "Farm Fashion Fridays", Aussies, her journey and more!

Women Reaching Beyond the farm

Irrigation Association interviews Harvest Joy for their Irrigation Today magazine. The feature “Women Reaching Beyond The Farm,” spotlights women in agriculture who utilize social media to promote their profession.

Harvest Joy takes a personal approach to educate people on how food gets from harvest to table, and fun produce facts.

Google’s Short Film “Where There’s Help, There’s Hope.”

Harvest Joy has been able to connect farms with consumers through videos and story telling, this includes the media. Agriculture has captured the attention of the media and I am excited that Harvest Joy has played a part.

Google has Harvest Joy featured at the :34 mark in one of their short films, "Where There's Help, There's Hope." The film is intended to recognize those that are searching for ways to help, as well as celebrate those first responders and front-line essential workers that already are helping.

KYMA-TV Home Grown series

Sunrise Reporter, Arianna Shell interviewed Harvest Joy about creating content that helps farms share their stories through different communication channels.

YUMA, Ariz. - “Alexandra plants her posts like crops, informing the public at the best time, based on the current environment, to increase growth of knowledge over a period of time.”

Let’s Talk StrawberrieS - Bringing It Home

I visited Kenny’s Strawberry Farm to pick some strawberries at their San Diego, CA location. It was a wonderful experience that I was able to share on the Bringing it Home blog.

Bringing it Home is the cooking, travel, lifestyle series with Laura McIntosh-the James Beard and Emmy Nominated Host- it's not only the first of its kind in “farm to table” programming but is also a lifestyle travelogue series with interesting and entertaining segments on cooking, culture-and being a true locavore. Each episode of Bringing it Home takes viewers across America introducing viewers to local chefs and local farmers.